L.A.B. is a creative movement founded by Ashleigh, Judii, Keem, and Malachi in February 2024. What began as a simple phrase—“Loud and Belligerent”—quickly evolved into something much deeper than a motto shared between four friends. Over time, L.A.B. has grown into a dynamic collective that expresses itself through skating, dancing, cinematography, DJing, and more.

At its core, L.A.B. stands for unapologetic self-expression and boundary-pushing creativity. It’s about making noise—not just with words, but with bold action. The mission is to inspire others to live loudly, move with intention, and embrace their identity fully and fearlessly. L.A.B. isn’t just a name—it’s a movement, a mindset, and a message: Be seen. Be heard. Be unapologetically you.